The AirGarage Handbook: Our Approach to Parking Management

By
Bryan Sbriglia
June 16, 2025
5 min read
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If you’re considering AirGarage as your parking management partner, we expect that you want to know as much as possible about our operating capabilities, parking technology, and management philosophy. That’s why we created the AirGarage Handbook series. This article collection is designed to give property owners and potential partners a real-world look at how AirGarage operates, including our strategies, tools, and what makes us different as a management provider. 

Each article in the handbook series covers a key topic of parking management:

  • Signage and payments
  • Enforcement
  • License Plate Recognition
  • Dynamic Pricing
  • Marketing
  • Intelligence Dashboard

The article walks through some of the most critical steps in our onboarding process, and provides deep dives into technical specifications, installation processes, and software functionality. We want you to understand exactly how we’ll manage your parking asset as a vertically-integrated partner.

The sections below offer an overview of each article in the series.

Parking Enforcement

Effective enforcement should encourage compliance without frustrating drivers. Traditional methods like parking gates and attendants create traffic backups, require constant maintenance, and have high overhead costs. We use a balanced approach, combining technology and human oversight to address violations and capture violation revenue. 

Our system tracks every enforcement action, from initial detection to resolution. Property owners also get clear, real-time updates through the Intelligence Dashboard. Learn how our process helps reduce unpaid sessions, encourages positive driver behavior, and supports higher revenue, all with smoother traffic flow and a more secure parking environment.

Read the full Parking Enforcement article

License Plate Recognition

License Plate Recognition (LPR) enables a more secure, efficient, and customer-focused parking process. But not all LPR systems are created equal. That’s why we built Tripwire, our proprietary LPR system, to ensure high accuracy and reliability - capturing every parking session. Our team handles installation quickly, usually in 1–2 days, using your existing infrastructure for mounting, power, etc.. 

Once live, Tripwire is closely monitored to catch any issues and ensure smooth operation for drivers and property owners alike. Learn about our evaluation and installation process, from reviewing your infrastructure and facility layout to determining technology needs and optimal camera placement. 

Read the full LPR article

Dynamic Pricing

Dynamic pricing drives the most value from your parking asset by automatically adjusting rates based on real-time demand. However, not all pricing systems offer the same capabilities or results. In fact, most dynamic pricing options rely on 3rd-party solutions. That’s not our approach. Instead, we integrate broad data sources, a proprietary parking management system, and predictive algorithms to maximize both occupancy and revenue. This method gives us precise, comprehensive control over pricing changes throughout the booking and payment platform. 

We handle dynamic pricing setup, monitoring, and continual testing so your rates stay competitive and your lot stays full. See how our system analyzes factors like local events, peak hours, and historical trends to actually make rate adjustments in real time

Read the full Dynamic Pricing article

Marketing

Effective marketing helps your parking facility reach more drivers across booking platforms and boost revenue from unmet demand. Traditional approaches often rely on static signage or word of mouth, which can limit your visibility and growth. AirGarage uses a mix of digital marketing, parking aggregator platforms, and on-site tactics to help drivers easily find and book parking at your facility.

Our team manages everything, from optimizing Google Maps listings to running geo-targeted ad campaigns and increasing search engine visibility. You’ll see the direct impact of these efforts through clear reporting in your dashboard, including revenue uplift from marketing channels. Learn how our approach brings more drivers to your property and increases occupancy while keeping things simple for owners and customers alike.

Read the full Parking Asset Marketing article

Intelligence Dashboard

Our owner Intelligence Dashboard gives you a clear and easy-to-digest view of your parking asset’s performance. With reliable data at-hand, you can make informed decisions without unnecessary complexity. In the Intelligence Dashboard, you can track everything from revenue and occupancy to driver reviews and enforcement actions—all in one place. 

Each dashboard view is designed for simplicity. You can quickly find the right data, adjust rates, add events, and manage your facility as needed. You’ll have access to customizable reports, real-time analytics, and hands-on controls. Go deeper into the dashboard’s main features, data sources, and reporting options, so you know exactly what to expect.

Read the full Intelligence Dashboard article

Ready to see how AirGarage can transform parking management at your parking facility? Explore our case studies to see real customer results, or get a proposal to learn more about how our approach can help your property operate at its full potential.

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Bryan Sbriglia
Bryan is the Vice President of Operations at AirGarage. AirGarage is a property management company working with over 200+ locations across 40+ U.S. states and Canada.

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