How A Mixed-Use Parking Garage Increased Revenue by 10.5% with Dynamic Pricing

Although The Yard was happy with AirGarage’s parking management, AirGarage saw an opportunity to generate even more revenue through dynamic pricing. However, The Yard had a common problem for mixed use parking garages: The garage was often busy, but demand fluctuated week-to-week and was often unpredictable. Due to the demand variance, a static pricing system or a time-based pricing system wouldn’t work. If The Yard wanted to reliably and consistently increase parking revenue then they’d need a dynamic pricing system - one that could adjust itself in real time - responding to occupancy and allowing them to maximize parking revenue without alienating their customers.

AirGarage's dynamic pricing system, which automatically adjusts the rate for every driver based on real-time occupancy, was the perfect system for The Yard’s unique situation. AirGarage’s system allowed The Yard to increase pricing when spaces were in high demand as the garage filled up, and charge less when occupancy was low—capturing more value from drivers during peak hours and attracting drivers with more competitive pricing during slower periods.

‍

AirGarage’s dynamic pricing is truly dynamic and requires no input from the property owner or AirGarage team members; it’s always running in the background, ensuring prices are adjusted according to current parking conditions. It also works seamlessly with AirGarage’s validation system, allowing The Yard to continue offering discounted and validated parking to potential tenants and customers of the on-premise restaurant.

‍

After AirGarage's dynamic pricing was implemented, The Yard immediately saw positive results. Within the first three months, average revenue increased by 10.5% per month.

‍

In addition to boosting revenue, the average amount of time each driver spent in the garage decreased, enabling guests and tenants to locate parking more easily. Although drivers are paying more, their feedback has been better than ever due to better capacity management.