Located on the Atlantic City boardwalk, The Showboat Resort is the largest non-casino hotel in New Jersey. Operated by Tower Investments, the resort features over 800 rooms, an 80,000-square-foot arcade, a beachfront indoor water park, and a go-kart track. With thousands of weekly visitors, nearly all of whom arrive by car, parking plays a key role in the overall guest experience and asset performance. The resort includes a nine-story, 2,000-space parking garage and a 500-space overflow lot.
Hospitality
Atlantic City, NJ, USA
Garage and Surface Lot
Despite its scale and steady traffic, The Showboat Resort’s parking operations had become a persistent challenge. The resort had cycled through multiple traditional operators but continued to face the same problems: broken gates, equipment malfunctions, cleanliness complaints, and staffing shortages.
Guests often waited in long lines to enter or exit the garage, cash handling created opportunities for revenue leakage, and with unreliable reporting, Tower Investments had limited visibility into what was actually happening at their properties.
The team needed a better system that could match the scale of the property, support the guest experience, and provide clear, real-time insight into how the asset was performing.
AirGarage replaced the legacy equipment with AirSight, a fully integrated gateless system powered by our proprietary license plate recognition (LPR) cameras, mobile payments, dynamic pricing, and real-time reporting. No more ticket jams, broken arms, or cash-only machines, just a streamlined experience for guests and ownership. Initially, there were concerns about going gateless at a property of this size, but the transition quickly proved its value.
“When we made the switch, we didn’t know what going completely gateless on an asset this large would mean, but it became immediately clear that the customer service was much better. People weren’t stuck behind gates anymore.”
Our LPR cameras tracked vehicle activity, providing full coverage of entries and exits, which eliminated the need for full-time enforcement staff and dramatically reduced revenue leakage. Mobile, app-free payments offered a cleaner and easier experience for guests, while removing cash transactions from the equation entirely.
Beyond the technology, AirGarage also took over operational oversight of the garage itself. The team worked closely with The Showboat Resort’s engineering staff to improve lighting, replace worn signage, and identify property maintenance issues to create a parking environment of the quality they expected for their asset.
“AirGarage wasn’t just handling the tech. They were fixing things we’d dealt with for years. The garage finally matched the quality of the rest of the resort.”
The impact was clear within weeks as guests no longer dealt with broken gates or long waits, and the resort’s team stopped spending hours on recurring equipment failures and enforcement issues.
With our real-time insights dashboard and data-empowered, local enforcement, The Showboat Resort was able to track daily performance and make informed decisions.
Within the first year:
Revenue increased 25–35%
Operating costs dropped by 20–25%
AirGarage transformed The Showboat Resort’s garage and lot into reliable, high-performing assets. Tower Investments has continued to expand with AirGarage after their success with Showboat.
