Henrietta & Calhoun is a 175-space surface lot owned by Citadel Square Church in Charleston, South Carolina. Nestled in a high-demand neighborhood near the College of Charleston and Marion Square. For years, the church had struggled to generate consistent revenue from it without creating friction with the community and congregation.
Business
Charleston, SC, USA
Surface Lot
The church had experimented with monetizing the lot in the past, but without much success. Parking violators were common. Drivers frequently overstayed, parked overnight, or occupied spots meant for Sunday services. Enforcement was difficult, visibility was low, and pricing was static.Church leadership believed the lot could do more, not just financially, but as a resource for the neighborhood. They needed a partner who could help them strike a balance between stewardship, structure, and service.
AirGarage redesigned the operation with three clear goals: better enforcement, smarter pricing, and more control for church leadership. New signage clearly communicated parking rules, while AirGarage’s enforcement system eliminated unauthorized use and overnight stays. To improve visibility, the lot was listed on major parking platforms and promoted to drivers nearby.AirGarage also introduced dynamic pricing, allowing rates to adjust automatically based on demand. During busy times, prices increased to maximize revenue. During off-hours, they dropped to remain competitive. Church staff also gained access to a management dashboard where they could reserve spaces for events, allocate stalls for Sunday services, and maintain total control over how the lot was used each day.
In just the first two months, AirGarage transformed a once underused lot into a high-performing community asset that supports its mission, as monthly parkers increased from 700 to 1,200, revenue jumped from $23,000 to $39,000, and the lot is on track to generate an additional $274,000 annually.
