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In our recent piece on the parking value gap, we showed how much asset value gets left behind when you approach parking with an operational mindset instead of optimizing the asset.
Recognizing that gap is important, because closing it requires something specific: visibility.
Without clear sight into what's happening at your property and in your market, you're making decisions based on guesswork and outdated reports. You know you should improve performance, but you can't see where the opportunities are.
Unfortunately, a simple pricing update or marketing push won't cut it.
Knowing you should improve performance isn't enough. You need to see where the opportunities are so you can build a strategy, test it, and adjust based on what's actually working.
But most owners and management providers still work in an environment where systems are disconnected, and data is invisible. What seems like insight is usually just small, siloed, outdated information that won't help you beyond making reactive adjustments.
When the parking environment is disconnected and disjointed:
No one in that service chain is incentivized to integrate the technology. They're incentivized to take their cut and move on.
This approach makes data invisible by design, and it won't help you answer even the most basic questions, including:
Data isn't just hidden in disconnected systems. The velocity of change is faster, and the volume is greater than you likely realize. By the time you finally get an end-of-month PDF report, the moment has passed. Ideally, your visibility is real time and helps you get ahead of decisions instead of remaining reactive.
Getting ahead of decisions is one thing, but predicting them is another advantage altogether. And the growing use of AI to drive proactive decision-making is going to make guesswork obsolete.
To make really well-informed decisions, you need data about both your facility and the local market you operate in.
Your asset data tells you what's happening.
Your market data tells you why.
This is how you move from reactive to proactive. You stop guessing and start answering the questions that actually matter:
We’re continuously building and releasing new features to help you close the visibility gap. Our Revenue Dashboard shows you what's happening at your property in real time, and our Local Intelligence Dashboard shows you what's shaping demand around it.
This is visibility that drives value. You see the full picture, you make better decisions, and your asset performs better because of it.
