Aerial illustration of a street map with route lines, representing AirGarage's parking marketing strategy.

Preview of the AirGarage guide to marketing to different driver types.

Parking Marketing Playbook

Your Step-by-Step Guide to Marketing to Different Driver Types

A segment-by-segment playbook for becoming the preferred parking choice for transient, monthly, and event drivers, based on strategies we use across our 150,000+ managed spaces.

What's Inside

A simple breakdown of what each driver segment wants and how to win them over.

Who Your Drivers Are

Learn what transient drivers, monthly parkers, and event attendees each look for, and how their decisions differ.

How to Reach Them

Get the specific channels and tactics that work best for each segment, from pricing to signage to partnerships.

How to Track Results

Find out which metrics actually tell you whether you're winning each segment, from occupancy to booking lead time.

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Why Understanding Your Driver Mix Matters

Drivers are already looking for parking. Whether they choose you often comes down to whether your marketing speaks to how they decide.

Car pulling into a parking garage, representing transient parking drivers.

Convert More Transient Drivers

Transient drivers make up 43% of parking revenue nationally, the largest segment of all driver types. Winning more of them starts with being visible and priced right for your market.

Man wearing a badge walking into an office after parking in a monthly parking lot.

Create Predictable, Recurring Revenue

Monthly drivers commit to a space for the long term, giving you more revenue you can count on, but reaching them takes a different approach than chasing one-time parkers.

City street with an A-frame sign directing pedestrians to AirGarage event parking.

Capture Event Day Traffic

Event days bring in 129% more revenue than a normal day, but only for properties that are priced and visible by the time attendees are actually looking for a spot.

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Unlock Your Asset's Potential

Talk with our parking experts about what Asset Intelligence™ could do for your property. We'll look at how it's performing today and show you where the opportunities are.