Parking Marketing Playbook

Your Tactical Map to Improve 9 Parking Marketing Channels

A step-by-step guide to marketing your asset, built from strategies we use across our 150,000+ managed spaces.

What's Inside

A clear, prioritized plan across the channels that actually move drivers to choose you.

Where to Start

Learn which of the nine channels to prioritize first, and why some matter more depending on your property type.

What to Adjust

Get specific, practical steps for each channel, from aggregator listings to signage to local business outreach.

How to Track Results

Find out how to measure whether each channel is actually working, so you're not guessing at what's paying off.

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Why Marketing Your Parking Asset Matters

Getting found and getting chosen aren't the same thing, yet both affect how much revenue your asset captures.

Convert More Drivers Into Sessions

A driver who can't find your listing or can't tell what it costs often ends up parking somewhere else. Fixing that gap directly affects how many sessions you capture.

Driver leaving a parking garage with phone in hand

Create More Repeat Drivers

First-time drivers are the hardest and most expensive to earn. Once you have them, a small marketing effort after their session ends can turn them into repeat business.

Aerial view of a parking lot in the middle of downtown

Better Data on What's Working

Tracking the right metrics, like occupancy by hour, aggregator share of sessions, or booking lead time, tells you which channels are profitable and which need attention.

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Unlock Your Asset's Potential

Talk with our parking experts about what Asset Intelligence™ could do for your property. We'll look at how it's performing today and show you where the opportunities are.